Visit The Heineken Experiency – Amsterdam

Heineken Experience Tour

In the center of Amsterdam you will find the old brewery. The Heineken brewery has been closed since 1988 and is now open to tourists where you can see the history of the one of the most famous beers of the world!

Where this used to be a museum it has now turned into an experience.  During this experience you will even be able to label your very own bottle of Heineken!

  • Heineken was produced on this site from 1867 until 1988
  • 3,000 square metres of exhibition space
  • Tour takes approximately 75 minutes
  • Wheelchair accessible
  • Smoking is not allowed
  • Gift shop with souvenirs
  • Cameras are allowed
  • Free glasses of Heineken are offered in the beer hall
  • Children under 18 must be accompanied by an adult
  • The Heineken brewery in Zoeterwoude has now taken over production from this brewery


Adults and minors above the age of 16 years: €18
Minors age 12 – 17: €12.50
Children below the age of 12, Amsterdam Holland Pass (with a Tulip voucher): free
Tickets purchased online (see bellow): €16
You will need a printer to print out your ticket

There is something secretive about the taste of the world’s best beers and certainly Heineken pilsner belongs to this group. The brewery was established in Amsterdam in 1864 and today Heineken is a huge multinational company, one of the three largest beer producers in the world. Throughout its history, Heineken remained by and large family company, with Charlene de Carvalho-Heineken as its biggest stockholder and her husband Michel on the company’s board. Heineken rich and successful history has been presented in their old defunct brewery in Amsterdam, with several amusement park attractions added to the exhibit and renamed as Amsterdam Heineken Experience.